Kids have sent their wish lists off to the North Pole, and elves frazzled parents are scouring websites and stores to score this year’s hottest toys. Given the popularity of items like Fingerlings and Hatchimals, we were curious to see which toys were actually selling the most units across retailers. To do so, we analyzed 54,000 online and in-store receipts that included a toy or game purchase between November 23 and December 12, and came up with the list of top selling toys, board games, and card games.
About the Data
More than 300,000 Americans snap pictures of their everyday shopping receipts via InfoScout’s mobile apps. The first 54,000 receipts reported between November 23 and December 12 were analyzed to provide a initial read on this year’s hottest toys based on unit sales.
Throughout the 2017 holiday shopping season, InfoScout’s team of researchers will be analyzing real-time data from millions of omnichannel shopping trips. This data is mapped to shopper profile data, instantly triggered surveys, and more to provide the richest set of shopper insights available.
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