Almost everyone failed to predict the outcome of the 2016 U.S. election, and the winner came as a shock to pollsters, the media, as well as people in the U.S. and around the world. How did we get it so wrong, and what does this mean for marketing and insights?
On November 29 we’ll explore this very topic in Predicting Election 2016: What Worked, What Didn’t and the Implications for Marketing & Insights, brought to you by The ARF and GreenBook. The event will take place from 8:30am to 11:00am Eastern time. The event is free for the ARF and GreenBook communities. You are welcome to attend in person or virtually.
During this event, we won’t rehash the polls or outcome of the election, but rather explore the implications of this polling failure for commercial research and analytics on the things that are important to our industry: trust in research (especially surveys!), new tools and techniques, predicting and modeling behavior or trends, implicit vs. explicit data sources, the application of cognitive and behavioral psychology, and more.
Hear from speakers like:
- Tom Anderson – Founder, OdinText
- Chris Bacon – EVP, Research & Innovation: Global Research, Quality & Innovation, The ARF
- Rick Bruner – VP, Research & Analytics, Viant Inc.
- Melanie Courtright – EVP, Global Client Services, Research Now
- Lenny Murphy – Executive Editor & Producer, GreenBook
- Dr. Aaron Reid – Founder & Chief Behavioral Scientist, Sentient Decision Science, Inc.
- Jared Schrieber – Co-Founder & CEO, InfoScout
- Taylor Schreiner – VP, Research, TubeMogul
- Cliff Young – President, Ipsos Public Affairs
Register here for the event (virtual or in-person). We hope to see you there!