While Xbox cleaned up once again this year, which games were the hottest sellers this Black Friday? Sports-related games climbed the list this year owning 3 of the top 6 spots, a jump from just one sports game in the top 5 last year. Madden NFL 15 topped the charts with an 8.4% share of game spend.
So to what extent did games drive overall sales within the gaming market on Black Friday? Per a previous post, console+game bundles led the way this year while games alone contributed to 37% to the total share. Black Friday is far from the end of game purchases this holiday season; 77% of panelists who purchased a console on Friday plan to purchase 2+ more games before Christmas.
InfoScout panelists submitted 180k+ receipts over the course of Black Friday. The data includes purchases at all major retailers carrying electronics including Walmart, Target, Best Buy, GameStop, RadioShack, and others. For more information related to our data and panel representation, visit our data page.