Don’t you love that squeal of joy when your loved one unwraps the ultimate gift on their wish list? Then make sure you buy the must-have items of the season! Every year manufacturers and retailers try to predict the top sellers for each holiday in an effort to have what people want. But what are parents and spouses actually purchasing this holiday season?
At InfoScout, we crunched data from over one-million holiday shopping trips to bring you a few ideas on what to get your family members this Christmas.
For the kids, we looked at toy sales (both in-store and online) so far this season. As expected we see Hot Wheels and Nerf guns at the top of the list, with Disney items rounding out the mix. But who would have predicted the surge in board game sales–as in, family time? It’s a return to the Gen-Xer’s childhood, with board games a’plenty, including Chutes and Ladders, Connect 4, and Trouble (with a Despicable Me twist!) all making it onto the hottest toys purchased list. And let’s not forget PLAY-DOH! Just don’t eat it, kids.
For Mom, we looked at individual-level insights into what the Dads (adult males with children living at home) have been
purchasing in the past 4 weeks. At the most affordable price point, we can see that Adele’s new album will stuff more than a few stockings. In the mid-tier, Dad’s laziness shows a little with Amazon gift cards being the most common gift (not that Mom is going to complain about that). At a price-point of $250 and above we found HP’s 15-inch laptop which has proven to be a hit since Black Friday.
For Dad, we reversed the genders of the previous table, and looked at what females with children at home have been purchasing in the last 4 weeks. At the most affordable price point, we find a Nascar-themed collector’s pocket knife, followed by more gift cards, but this time to home improvement store Home Depot (a clear signal to start checking items off the “Honey-Do” list). At the most expensive price point, we found the PS4, the hottest console this past Black Friday, and one that will surely make Dads (and kids) all around the US, very happy.
About the Data
More than 300,000 Americans snap pictures of their everyday shopping receipts via InfoScout’s mobile apps: Shoparoo, Receipt Hog and Receipt Lottery. More than 1,000,000 receipts reported from shopping trips in the last 4 weeks were analyzed to support the insights above. For further information, please contact firstname.lastname@example.org.