3 years, 3600% growth. As you might imagine, a lot of things have to go right to experience the kind of growth that landed InfoScout at 84th among this year’s Inc. 5000.
The first among the dominoes to align for InfoScout was a large market of consumer goods and retailers, distraught by a lack of innovation among the incumbent consumer panel providers for nearly 30 years. These clients already knew that there had to be a better way to understand the drivers of change in retail sales and market share, and they were just waiting for a disruptive start-up like InfoScout to come along.
Second, was a sea-change of technological advancements including more powerful smartphones, cloud computing, computer vision, crowdsourcing, and machine learning – all of which were necessary for InfoScout’s approach to work.
Next, we had to assemble an engineering team capable of harnessing all of these technologies to solve a seemingly endless series of challenges in a unified way. My CTO and co-founder, Jon Brelig, built a team that would engineer the diverse components necessary for success, including a portfolio of consumer mobile apps, a scalable transcription pipeline, and a SaaS analytics platform to derive insights from the data. And what better place to build this team than San Francisco – the epicenter of tech innovation.
Fortunately, key leaders at Procter & Gamble and Unilever were willing to bet on our nascent technology back in 2012 – before we’d even launched our first product – or we wouldn’t have been eligible for the 2016 Inc. 5000 list. We must have done something right, because in every year since, our growth has been fueled more through deeper relationships with existing customers than by adding new clients. The tremendous revenue growth we’ve seen comes entirely from our customers – a fact we don’t take lightly, as it only raises the bar in terms of the value we must deliver in exchange.
To rise to that occasion, we’ve recently benefitted from a series of partnerships that enable us to deliver new ways of measuring the true incrementality and ROI of advertising campaigns, retail promotions, new product launches, and brand building. With their help we hope to finally render this adage irrelevant among consumer brands: “I know that 50% of my marketing is working – I just don’t know which half.”
Finally, for all of the amazing technology behind InfoScout, we know that we could not achieve nor continue this growth without a great team of people who continuously find clever solutions to complex problems, who focus on their collective impact, and who strive to delight our customers in every interaction. Thank you, Team InfoScout!
(P.S. – Special thanks to Ajay Agarwal and Indy Guha of Bain Capital Ventures, David Frankel of Founder Collective, and Andre Gharakhanian of Silicon Legal Strategy. You’ve been great partners at every step along the way.)