The InfoScout team extends a hearty congratulations to our clients and partners who were recently recognized as the 2015 Category Captains by Progressive Grocer. In its 19th year, this award honors CPG companies for “category management prowess, demonstrated through their partnerships with grocery retailers.”
InfoScout clients Abbott Nutrition, Anheuser-Busch, General Mills, Unilever, and Procter & Gamble each received the highest award of “Category Captain,” with Coca-Cola also receiving accolades as a “Category Advisor.” We’re honored to work alongside these industry leaders!
As Progressive Grocer notes, “the concept of category management is undergoing a historic transformation. The cutting-edge concepts that emerged some 20 years ago are being rewritten to take better advantage of the advancements in data collecting, technology and shopper marketing that have emerged in the past two decades.” Through our massive purchase panel and our InfoScout Insights™ platform, we are proud to support the innovative companies spearheading this transformation.
Here is the breakdown of the Category Captain awards winners:
Learn more about each winner and the reasons that got them the title in Progressive Grocer’s November 2015 issue.