Food storage for the win! Just like 2016, Rubbermaid tops the list of Black Friday best sellers at Walmart, and also grabs onto a #3 spot this year. An early read from the first 33,000 Walmart receipts from Thanksgiving night through mid-day Black Friday shows a similar list to 2016, with Dickies, Sharpie, and Serta all making repeat appearances, but with brands like Sharp and Element cracking the top ten with Smart TVs.
About the Data
More than 300,000 Americans snap pictures of their everyday shopping receipts via InfoScout’s mobile apps. The first 33,000 Walmart receipts reported on Thanksgiving night and Black Friday were analyzed to provide a quick read on this year’s hottest items (based on unit sales).
Throughout the 2017 holiday shopping season, InfoScout’s team of researchers will be analyzing real-time data from millions of omnichannel shopping trips. This data is mapped to shopper profile data, instantly triggered surveys, and more to provide the richest set of shopper insights available.
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