Amazon Prime Day: 2018 Recap

Another Prime Day has come and gone, and there’s no doubt that this day has become a staple in the retail holiday calendar. On Prime Day itself, InfoScout surveyed 1000+ Prime Day shoppers to understand their attitudes and sentiment around …

2018 Amazon Prime Day: An Early Read

InfoScout surveyed 1000+ shoppers who made a purchase on Amazon in the first 24 hours of Prime Day to quickly understand consumer sentiment and attitudinal insights around this retail holiday. Now in its 4th year, Amazon Prime Day has proven …

The Journey is the Reward

When it comes to building a great and lasting company, there simply is no finish line. The journey itself must be the reward. And, the flawed notion that the ends can somehow justify the means becomes devoid of all meaning …

Top 5 Sellers: Toys & Games

Kids have sent their wish lists off to the North Pole, and elves frazzled parents are scouring websites and stores to score this year’s hottest toys. Given the popularity of items like Fingerlings and Hatchimals, we were curious to see which toys were actually …

2017 Holiday Gifting Trends: An Early Read

We all have that Facebook friend who finished her holiday shopping in October, and shared Instagram stories of neatly wrapped gifts under a perfect tree (before we had even bought our Thanksgiving turkey). But how many people truly plan that far ahead? What …