Black Friday’s Top Sellers by Retailer: Did Sony’s PlayStation get boxed out by Microsoft?


InfoScout’s early read on this year’s top items turned up some usual suspects, along with a few surprises. While Sony’s PlayStation 4 held onto its #1 spot at Best Buy again this year, Microsoft’s Xbox One S Minecraft bundle took the lead at both Target and Costco. Walmart and Sam’s Club shoppers took advantage of whopping 40% discounts off Philips and Vizio Smart TVs to aggrandize their living rooms. But most surprising? Pork Loin ranked first in unit movement at Costco, where shoppers lined up with $8 off instant coupons.


About the Data
More than 300,000 Americans snap pictures of their everyday shopping receipts via InfoScout’s mobile apps. The first 40,000 receipts reported on Thanksgiving night and Black Friday were analyzed to provide a quick read on this year’s hottest items based on unit sales and dollar sales for each major retailer.

Throughout the 2016 holiday shopping season, InfoScout’s team of researchers will be analyzing real-time data from millions of omnichannel shopping trips. This data is mapped to shopper profile data, instantly triggered surveys and more to provide the richest set of shopper insights available.

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