It’s the return of the pork loin! Just like Black Friday 2016, Costco offered steep discounts on pork loin, which once again managed to find its way into more Costco shopping carts than any other item. And with the additional exceptions of Rubbermaid containers at Walmart and bamboo pillows at Sam’s Club, consumer electronics dominated this year’s list, spanning from lower priced items like Amazon Fire Sticks and Stranger Things Blu-ray sets all the way up to Samsung 65″ Smart TVs and Playstation 4 gaming consoles.
About the Data
More than 300,000 Americans snap pictures of their everyday shopping receipts via InfoScout’s mobile apps. The first 108,000 receipts reported on Thanksgiving night and Black Friday were analyzed to provide a quick read on this year’s hottest items based on unit sales and dollar sales for each major retailer.
Throughout the 2017 holiday shopping season, InfoScout’s team of researchers will be analyzing real-time data from millions of omnichannel shopping trips. This data is mapped to shopper profile data, instantly triggered surveys, and more to provide the richest set of shopper insights available.
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