Early Read on Black Friday at Walmart: Which brands made the Top 10 list?


What do food storage, socks, Legos, and virtual reality headsets have in common? We’re guessing the only thing is appearing on Walmart’s list of top sellers for Black Friday 2016! An early read of 26,000 Walmart receipts from Thanksgiving night through mid-day Black Friday indicates some well-rounded shopping trips that covered everything from household staples to electronics to toys.

About the Data

More than 300,000 Americans snap pictures of their everyday shopping receipts via InfoScout’s mobile apps. The first 26,000 receipts reported from trips to Walmart on Thanksgiving night and Black Friday were analyzed to provide a quick read on this year’s hottest items based on unit sales.

Throughout the 2016 holiday shopping season, InfoScout’s team of researchers will be analyzing real-time data from millions of omnichannel shopping trips. This data is mapped to shopper profile data, instantly triggered surveys and more to provide the richest set of shopper insights available.

For more information, please contact press@infoscoutinc.com