The path to purchase for TV buyers is often a complicated journey, with each consumer having his or her own timeline, priorities and preferences. Understanding solid data about customer behavior and attitudes, and converting this information into insights and business value, are essential to maximizing sales and earning customer loyalty.
In this whitepaper, we’ll learn about:
- Zero Moment of Truth: Understanding the consideration phase of TV buyers’ path to purchase.
- First Moment of Truth: Digging deeper into the consumer thought process to learn what happened on the day the TV was purchased.
- Second Moment of Truth: Analyzing the various behaviors and activities that occur after the purchase of a new TV.