Shopper Insights In Action

I just attended the Shopper Insights in Action conference in Chicago and thought I’d share a few takeaways from what was one of the best conferences I’ve been to in a long time. My single biggest observation from the event …

The Usual Suspects

One of my all-time favorite movies is The Usual Suspects starring Kevin Spacey.   In the movie, his character turns out to be the mastermind behind a magnificent heist, yet the investigators let him go because they mistakenly assumed that he simply couldn’t …