Graduates Win with Aunts and Uncles

  Graduation Season is here! The time to celebrate a lifetime of accomplishments and the beginning of a promising new stage. Parents couldn’t be prouder, Grandma is definitely going to cry, and aunts and uncles apparently get generous.   According …

American Beer: What is Craft Beer?

The second in a series where InfoScout dives into beer purchase data. In the first article we focused on how Millennials are changing the industry. In this one we look into what shoppers conceive as ‘craft beer’.     In …

Cruel Summer

Summer is in full swing, and in this new, warmer season, most of us would care to shed not just a few layers of clothing, but also a few pounds. Thus begins the inevitable annual fitness battle against inertia and …

Want to know what everyone else got for Christmas?

This holiday season, InfoScout tracked the item-level purchases of 125,000 panelists across all brick-and-mortar retailers to identify this year’s biggest winners and losers.  It’s no surprise that those products dominating the sales activity on Black Friday continued to sell well …