America Loves ‘Click and Collect’

clickandcollect

 

Recently, our friends over at CNBC asked us to take a closer look into services that allow people to shop online and then pick up the items in-store—also known as “Click and Collect.” Through a survey to more than 1,000 American shoppers, InfoScout determined that of the 34.6% of Americans who have tried Click and Collect, half of them (49%) tried it for the first time in 2015. As CNBC concluded, “Like it or not, ‘click and collect’ is here to stay“.

 

Although two-thirds of America have yet to try this type of service, its staying power is clear because those who use it, love it. Fifty-four percent of shoppers who have used this service, used it during the 2015 holiday season. Along the same lines, 95% of shoppers who used this service during their 2015 holiday shopping indicated that they were very likely to use it again for their 2016 holiday shopping (vs. only 1.6% who said they would be unlikely to do so again).

 

This shouldn’t come as a surprise, since the overall satisfaction ratings on the service are strong. Jaron Waldman, CEO of San Francisco based Curbside, a click and collect app, tells us that across his clients (which include the likes of Target, Best Buy, CVS and Sephora) “56% of people who try it come back and order again”. He also pointed out that many of the shoppers on the Curbside app are also members of Amazon Prime, but they “like the flexibility of picking it up when and where they want, in under an hour”.

When asked about the reasons why they chose Click and Collect for their purchase, one word really stood out among our survey respondents open-ended answers: convenience.

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“Cheaper than shipping it to my house” – Ann from Cincinnati

“Easier and then I was guaranteed to get the item I wanted without any hassle” – Jessica from Tulsa

“Faster than having it shipped to the house but still able to get the online deals.” – Chris from Seattle

 

Even though love is in the air, the Click and Collect trend is still far away from completely replacing regular grocery shopping trips. More than half of all respondents who used Click and Collect throughout 2015 reported only using it between two and five times when, on average, they do 72 fill-up or stock-up trips over the course of a year.

 

You may be asking yourself: Who are the retailers capitalizing on the trend? Topping the list with a commanding lead was Walmart (where 69% of respondents indicated they’ve used Click and Collect service, followed by Target (34%), Kohl’s (17%), and JC Penney (15%).

 

About the Data:
For this study, we surveyed 1,000 of our panelists who have used a “click and collect” service. InfoScout tracks the purchases of more than 350,000 Americans who report more than 300,000 shopping trips every day through our Receipt Hog, Shoparoo, and Receipt Lottery apps.

Shoppers Have Already Made Gift Purchases Ahead of Black Friday

Yesterday, we asked our panelists how they are preparing their holiday gift shopping, going into what is undoubtedly the most important shopping event of the year: Black Friday.

To our surprise, the majority (66%) answered that they’ve already bought their first gift. Only (12.8%) say that they’ll be buying their first gifts of the season during Black Friday Weekend.

A factor at play here might be the fact that every year, special sales events happen before Black Friday, like Sam’s Club pre-Black Friday sale last weekend.

What type of gifts are shoppers getting this early in the season, and for whom? Over half of those gift purchases (53%) were considered the primary gift for the recipient. So these early buyers aren’t just accumulating stocking suffers, they’ve already knocked off some of the most significant items on their list, Of those recipients, 56% were children and 44% adults.

Also of note is that 46% of those early gift purchases made by our panelists were made online. This is a noticeably high number when compared to the normal ratio that online sales have against brick & mortar stores, which either indicates that early holiday shoppers tend to shop online, or that online retailers are in for a very healthy 2015 holiday season.

 

About the data:

The insights for this writing are powered by a pre-Black Friday survey completed on November 17, 2015 by 250 of our over 300,000 active panelists. To find out more about this shopping season, stay tuned for our real-time coverage of Black Friday and Cyber Monday.
 

Press contact for additional insights or data to support custom stories: CJ Acosta cjacosta@infoscoutinc.com

Client contact for real-time insights throughout the holiday shopping season: Ben Ahn ben@infoscoutinc.com