It’s been an insightful couple of days here at InfoScout as we monitored & analyzed Black Friday activity in real-time. With over 100,000 shopping trips captured from our panel of 125,000+ Americans, we had plenty of item-level purchase data to answer some of the most pressing Black Friday shopping questions. By tracking retailer performance, top products purchased & consumer sentiment throughout the day, we found a couple of nuggets worth bubbling up.
So to wrap up the Black Friday shopping frenzy, we’ve created a high-level summary of key findings & insight :
For more information about how InfoScout captures data & our methodologies, checkout www.infoscout.co/data