InfoScout’s Black Friday Breakdown

It’s been an insightful couple of days here at InfoScout as we monitored & analyzed Black Friday activity in real-time.  With over 100,000 shopping trips captured from our panel of 125,000+ Americans, we had plenty of item-level purchase data to answer some of the most pressing Black Friday shopping questions. By tracking retailer performance, top products purchased & consumer sentiment throughout the day, we found a couple of nuggets worth bubbling up.

So to wrap up the Black Friday shopping frenzy, we’ve created a high-level summary of key findings & insight :

backfridayinfographic_v6-01-01

 

Interested in learning more? Explore our in-depth blog posts deep-diving into consoles, top 20 purchases at Walmart, sources  of iPad purchases, and more.

For more information about how InfoScout captures data & our methodologies, checkout www.infoscout.co/data

Alexandre Linares

Alexandre Linares

VP, Product

Alex is an accomplished technologist and product manager with a focus on creating mobile/web experiences. Prior to InfoScout, Alex led product definition, strategy and execution for Yahoo!'s social product initiatives and partnerships.