Games Trump Console Sales this Black Friday

Given existing gaming consoles have been available on the shelf for over two years, it should be of no surprise that consoles took a back seat to game sales this Black Friday season.  Once again, when consoles did sell retailers offered game+console bundle deals to lure consumers. The top console bundle pick this year was the Xbox One 500gb with Gears of War, which Target discounted to $299 (down from $350) and threw in a $60 gift card.

While not a top dollar mover, game memberships were popular this season thanks to major discounts from brick & mortar retailers – Walmart offered a 3 month membership to Xbox Live for $12.50 (down from $25) and PlayStation Plus for $10 (down from $18).

Black Friday Gaming Consoles Market Share

 

The recent release of Call of Duty: Black Ops 3 made it a hot ticket on Friday, capturing almost 10% of all game dollars. Walmart helped its cause by slashing the PS4 & Xbox game to $49 (down from $59) and Xbox 360 game for $29 (down from $49).

Black Friday 2015 Top Games

 

Update – 2015-11-30

Due to popular demand, we’ve augmented the post to include a breakdown by major gaming console.

At Target and Walmart, the Xbox One + Gears of War bundle barely outsold its rival PS4 + Uncharted Bundle. Yet, strong PS4 sales at Amazon.com and other retailers were enough to edge out the Xbox One for top sales this Black Friday season.

 

Console Sales Breakdown

 

 

About the Data

More than 300,000 Americans snap pictures of their everyday shopping receipts via InfoScout’s mobile apps: Shoparoo, Receipt Hog and Receipt Lottery. The first 250,000 receipts reported from shopping trips on Thanksgiving night and Black Friday were analyzed to support the real-time insights above. For further information, please contact press@infoscoutinc.com.