Apple dominates sales at Target on Black Friday

Apple products account for 22% of Target’s early sales on Black Friday! iPads alone account for 18% of Target’s sales, 10x the sales of all Android tablets combined. Top 30 products sold at Target on Black Friday are electronic devices. Data collected from …

Most avoided retailer on Black Friday?

Walmart may draw in 50% more shoppers than any other retailer this Black Friday, but it’s also by far the most avoided retailer on Black Friday… By far, the most common complaints of Walmart shoppers today have been checkout lines …

Black Friday Updates

It’s that time of year! Given there are six less holiday shopping days this year compared to 2012, retailers are getting an early start and opening their doors earlier than ever before. Stay with us as we continue to post …

Shopper Insights In Action

I just attended the Shopper Insights in Action conference in Chicago and thought I’d share a few takeaways from what was one of the best conferences I’ve been to in a long time. My single biggest observation from the event …

Rethinking Advertising Effectiveness

As marketing becomes more digital, social & mobile, brands are rapidly shifting their spend to close the $100B gap between traditional channels and these new media where consumers spend their time.  Although many new tools help make sense of these …

The Usual Suspects

One of my all-time favorite movies is The Usual Suspects starring Kevin Spacey.   In the movie, his character turns out to be the mastermind behind a magnificent heist, yet the investigators let him go because they mistakenly assumed that he simply couldn’t …