Black Friday: Just an Appetizer for Walmart

  It’s late November and that means three things: ironic mustaches are reaching their peak, holiday decorations are (finally) becoming seasonally appropriate and retailers are jockeying to be the preferred Black Friday destination for deal-seeking shoppers. In recent years, that …

American Beer: What is Craft Beer?

The second in a series where InfoScout dives into beer purchase data. In the first article we focused on how Millennials are changing the industry. In this one we look into what shoppers conceive as ‘craft beer’.     In …