Unwrapping Halloween: Candy, Kids and Shopping Behavior

Assuming I can avoid the treats until halloween :) On another note... I have decided to rename what I do to "photoadayish" as that is more accurate haha.

When we go trick-or-treating with our children or grandchildren, each house has an overflowing bowl of candy, along with the occasional stickers, pencils and erasers. We make sure the kids say “trick-or-treat” and “thank you,” and we move on to the next house so the kids can add to their Halloween loot.

Of course, here at InfoScout, we see that giant bowl of candy and want to know the story behind it. We analyzed receipt images of purchase data captured by our proprietary mobile apps during Halloween shopping occasions throughout the month of October. We broke them down into two categories: early bird shoppers, who shopped October 1-15, and last minute shoppers, who shopped October 16-31. We also wanted to find out the impact of having kids on those shopping trips.

There was no significant difference between early bird and last minute shoppers in terms of demographics such as gender, ethnicity, generation, income or education level. We also noticed consistency in four key metrics:

  • Percentage of Households Buying One Brand: 39% for early bird, 43% for last minute
  • Average Number of Candy Units per Trip:1 for both early bird and last minute
  • Average Candy Spend per Trip: $5.04 for early bird, $5.75 for last minute
  • Average Basket Size: $53.93 for early bird, $53.05 for last minute

The small increase in candy spend per trip for last minute shoppers suggests that these customers didn’t have time to look for the best deals. They likely either had to buy whatever candy was available at stores where they were shopping for other things, or just take whatever candy was left, even if it was a little more expensive.

One obvious takeaway from these four metrics is that the money spent on candy only represents about 10% of total spend during these shopping trips. So what exactly are these Halloween shoppers buying?

Early Bird Halloween Shoppers

Looking across all early bird shoppers, we see the candy brands we are all familiar with being bought the most.

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Customer affinity was highest for the following product categories during early bird shopping trips:

  • Party Favors
  • Marshmallows
  • Stickers
  • Meat and Poultry
  • Snack Mixes
  • Indoor Decor
  • Writing Supply
  • Paper Tableware
  • Cake Toppings

High affinity for products such as party favors, meat and poultry, indoor décor and writing supplies would indicate that many early bird shoppers were planning to host a Halloween party, which would typically occur during the week before Halloween.

Last Minute Halloween Shoppers

M&M’s was the clear candy winner of the Halloween shopping season, finishing in first place by a relatively large margin among both early bird and last minute shoppers.

Customer affinity was highest for the following product categories during last minute shopping trips:

  • Party Favors
  • Bowls
  • Snack Mix
  • Diet Food/Drink
  • Paper Tableware
  • Plastic Containers
  • Straws
  • Cake Toppings
  • Boys/Girls Tops and Bottoms

Clearly, there is some overlap between products purchased by both early bird and last minute shoppers as many of these products are typically found in the same or nearby aisles during the weeks leading up to Halloween.

How Kids Impact Shopping Trips

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Interestingly, the amount spent on candy dropped when children were present, but the average basket ring increased across the board. This would indicate that parents shopping with kids may have tried to avoid candy aisles, but increased their purchases of other items.

M&M’s still rules the day, whether kids are present or not. The top candy brands continue to capitalize on their heritage and brand recognition. While Twix was introduced to American consumers in 1979, the other candy brands purchased most often during the Halloween season – M&M’s, Hershey, Snickers, Kit Kat and Reese’s – are at least 75 years old. All are owned by either Hershey or Mars.

2016 Holiday Shopping Trends & Predictions, Part 1

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In the run-up to Black Friday, InfoScout’s team of researchers has been examining holiday shopping trends and has developed a number of predictions for the 2016 season. Here are some things to look out for in the weeks ahead:

Super Saturday is on track to overtake Black Friday as the No. 1 shopping day of the season.

Despite retailers’ best efforts to pull holiday shopping ahead of Black Friday, consumer procrastination is actually pulling trips later into December. Super Saturday (Dec. 17) —the last Saturday before the Christmas weekend — looks to continue its recent trend of stealing share of trips from Black Friday. In 2015, Super Saturday saw 12% more trips than the prior year, while Black Friday trips remained flat.

“Black Friday has become an increasingly artificial phenomenon, driven as much by retailer promotion as by its date on the calendar,” said Jared Schrieber, InfoScout’s co-founder and CEO. “Super Saturday, by contrast, offers a more practical reason for primacy in shopping trips — it’s the last weekend to shop before the holiday.”

Being a consumer’s “first stop” is more important than ever.

A smaller concentration of sales on Black Friday means shoppers will tend to complete their trips earlier — which makes the importance of being a shopper’s first stop greater than ever. Last year, for example, InfoScout data showed that shoppers who made Walmart their first stop on Black Friday spent nearly twice as much there as those who made it their second stop. Virtually every retailer achieves a substantial “first stop” benefit (on average, an 18 percent basket size increase).

“Last year, 74 percent of Black Friday shoppers went to more than one store, and many of those went to a third and fourth,” said Schrieber. “On the other end of the spectrum, 38 percent of shoppers who went to Walmart first did not go to any other store on Black Friday. We expect the trend toward visiting fewer stores to accelerate — which makes attracting customers to your store first critically important.”

For TV buyers, it’s all about price and size in 2016, not 4K resolution or other fancy features.

InfoScout’s recent survey of 840 recent TV buyers showed that just one in five TV buyers — 21 percent — purchase the brand they intended to purchase when they walk into the store. The rest either don’t have a specific brand in mind, or change their mind after they enter the store. What’s more, product features, such as 4K resolution or Smart TV functionality, are not the differentiators brands would like them to be. Only 26 percent of TV shoppers chose a specific brand because of product features.

“When we are expecting 55-inch 4K TVs to be sold for as low as $315 on Black Friday, are consumers really buying these TVs because they have 4K resolution? Our data suggests they will be buying them because they fit their wall and their wallet,” says Bob Goodwin, InfoScout’s practice leader for consumer technology.

Look for “2016 Holiday Shopping Trends & Predictions, Part 2” on our blog tomorrow.

Throughout the 2016 holiday shopping season, InfoScout’s team of researchers will be analyzing real-time data from millions of omnichannel shopping trips. This data is mapped to shopper profile data, instantly triggered surveys and more to provide the richest set of shopper insights available.

Business and consumer news media interested in specific holiday shopping data and trends may send inquiries to infoscout@ideagrove.com.

InfoScout is the Fastest Growing Private Company in the Bay Area!

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Because InfoScout gives retailers data they can’t get otherwise, it’s the fastest growing company in the Bay Area

InfoScout has been ranked #1 by the San Francisco Business Times on the 25th annual Fastest Growing Private Companies in the Bay Area list, an exclusive ranking of the region’s fastest growing private companies; one of the most important segments of the local economy. The winners and rankings were unveiled at an awards gala on October 13, 2016 at the Four Seasons San Francisco. This is InfoScout’s first year on the list.2016-sfbt-fast-private-logo-vertical-digital-small

The companies on this year’s list ranked between 58.9 percent and 2,786.5 percent growth (InfoScout!). Companies are ranked by percentage of revenue growth increase between 2013 and 2015. They were required to have at least $200,000 in revenue in 2013 and be privately held and headquartered in the counties covered by the Business Times — San Francisco, Alameda, San Mateo, Contra Costa, Marin, plus Palo Alto.

 

Whitepaper: Understanding Path to Purchase for Television Buyers

The path to purchase for TV buyers is often a complicated journey, with each consumer having his or her own timeline, priorities and preferences. Understanding solid data about customer behavior and attitudes, and converting this information into insights and business value, are essential to maximizing sales and earning customer loyalty.

In this whitepaper, we’ll learn about:

  • Zero Moment of Truth: Understanding the consideration phase of TV buyers’ path to purchase.
  • First Moment of Truth: Digging deeper into the consumer thought process to learn what happened on the day the TV was purchased.
  • Second Moment of Truth: Analyzing the various behaviors and activities that occur after the purchase of a new TV.

Complete this form to access the whitepaper:

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Which Olympic Advertisers Experienced the Thrill of Victory and the Agony of Defeat?

The Olympic Games are always remembered for star athletes and memorable performances, and the 2016 Rio Olympics were no exception. Gymnast Simone Biles and swimmer Katie Ledecky became household names. Swimmer Michael Phelps and sprinter Usain Bolt added to their legendary Olympic resumes.

Like the Super Bowl, the Olympics are sometimes remembered for the ads and special stories sponsored by major brands. According to AdAge, during the Rio Olympics, brands spent $1.2 billion on sponsorships and advertising, hoping to increase brand awareness, buzz, loyalty and sales.

Some brands struck gold. Others fell far short of their goals. After all, for every Simone Biles who inspires us, there’s a Ryan Lochte who leaves us scratching our heads.

To get a better idea of which Olympic advertisers were the big winners and which ones never approached medal status, InfoScout surveyed nearly 3,000 Olympics viewers. Survey respondents fell into three levels of viewers: heavy (daily or multiple times per day), medium (weekly or multiple times per week) and low (once or twice during the entire Olympic Games). Our goal was to find out how they watched the Olympics, which ads viewers recalled, and the brands they associated with these ads.

Live Broadcast TV Still Rules

The vast majority of all Olympics viewers (86%) watched the Olympics on live TV, and 76% said they watched the Olympics more on live TV than any other medium (recorded TV, recorded online, online streaming, mobile, social media, etc.).

This reinforces the value of TV advertising during live programming such as sports events and awards shows. Viewers want to know what happens in real-time, and fear of missing out is often enough to motivate viewers to sit through ads rather than change the channel.

olympics viewing methods

Brands that Won the Olympic Ad Games

olympics ads and brands that viewers recalled

Procter & Gamble (P&G) struck gold with its “Thank You, Mom” campaign. These ads were most recalled by both heavy viewers (49%) and medium viewers (31%). 59% of viewers associated “Thank You, Mom” ads with P&G. There was one negative for P&G as more than one in five Olympics viewers (21%) associated “Thank You, Mom” ads with Johnson & Johnson, while 9% associated the ads with SC Johnson.

olympics ads brand association - p&g

The next most recalled campaign was the “Breakfast of Champions” campaign from Wheaties, which was recalled by 34% of viewers even though Wheaties was not an Olympics sponsor. These ads featured Olympians but aired outside of Olympics coverage.

The “Hello from Home” campaign from Hershey’s, featuring Simone Biles and Jordan Burroughs, also scored high marks from Olympics viewers. 74% of viewers associated ads featuring Simone Biles with Hershey’s, while ads featuring Jordan Burroughs were associated with Hershey’s by 59% of viewers.

United’s “One Journey, Two Teams” campaign achieved similar success as 70% of all viewers associated the ads with United. However, 9% of viewers associated the ads with AT&T and 8% associated them with Samsung.

Brands that Missed the Mark

Beverage brands seemed to struggle at the Olympics – not because their ads weren’t recalled, but because other brands were getting credit for them. The biggest example of this disconnect occurred with Budweiser’s “America Can” campaign. 33% of all viewers associated these ads with Coca-Cola, a major sponsor, compared to 29% with Budweiser. In fact, brand association was higher with Coca-Cola than Budweiser in all three viewing categories.

olympics ads brand association - budweiser

Oddly enough, Pepsi, which did not sponsor or advertise during any part of the Olympics, was associated with Budweiser’s “America Can” ads by 11% of all viewers.

Coca-Cola also benefited from Gatorade’s “Never Lose the Love” campaign as 30% of all viewers associated those ads with Coca-Cola, compared to just 17% for Gatorade. Other brands associated with Gatorade’s ads include Pepsi (13%), Nestle (11%), Budweiser (10%) and Dr. Pepper (9%).

Samsung’s “The Anthem” campaign was seemingly off-target as more people associated the ads with AT&T (20%) and United Airlines (19%) than Samsung (17%). 13% of all viewers associated Samsung ads with both Toyota and Apple, neither of which advertised during the Olympics.

Brands that Saw Mixed Results

Under Armour’s “Rule Yourself” campaign featuring Michael Phelps did well on the surface as 60% of all viewers associated those ads with Under Armour. However, 25% associated Under Armour ads with Nike. 46% of all viewers associated the “Rule Yourself” ads featuring the women’s gymnastics team with Under Armour, compared to 28% for Nike.

Minute Maid’s “#doingood” campaign featuring Missy Franklin experienced similar results. Although 28% of all viewers associated the ads with Minute Maid, 16% of viewers associated them with both Pepsi and Coca-Cola.

The “Friends Win Campaign” was a bit of a mixed bag for McDonald’s as 41% of all viewers associated the ads with McDonald’s, far more than any other brand. However, brand association was scattered. Viewers associated these ads with Domino’s (17%), Dunkin Donuts (10%), Starbucks (10%) and Subway (10%), none of which sponsored or advertised during the Olympics.

Stories Can Help Brands Win the Gold in the Next Olympics

Brands that won, with the likes of P&G, Hershey’s and United, focused their messaging around an emotional and inspiring story and less on the brand name or logo.

Let’s take the “Thank You, Mom” campaign from P&G, for instance, and compare against Budweiser.  P&G focused their campaign around the impactful role mothers of Olympians play in their children’s lives, without any focus or representation from P&G’s brand portfolio or the company logo until the very end. Budweiser, on the other hand, focused their campaign around a party atmosphere, with multiple visuals of the actual can and logo, but missed the mark when it came to emotional stories that resonated with viewers, which may have been the reason behind a lower brand association.

In a future post, we’ll dig deeper into the effectiveness of the ad campaign with the highest brand association (P&G’s “Thank You, Mom”), how it resonated with consumers and the impact of the campaign on purchase behavior.

 

Lessons from Sports Authority, Part 2: Where Consumers and Retailers Go from Here

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In the previous post, we discussed the main reasons for the downfall of Sports Authority, which announced earlier this year that all of its stores would be closed and liquidated. While industry analysts focused on the company’s debt load, InfoScout focused on actual Sports Authority customers.

Using our proprietary mobile apps to capture receipt data and analyze more than 17,000 shopping occasions, as well as a survey of more than 300 Sports Authority customers, we discovered three core drivers behind the company’s demise – high prices, poor selection, and a failure to attract Millennials.

Now that we have a better idea of what went wrong, where will Sports Authority customers take their business? What can retailers do to earn their business?

We’ve Seen This Movie Before

Circuit City was the second largest electronics retailer in the U.S. when it began closing stores in 2008. There were three sets of open arms waiting for Circuit City customers – Walmart (the mass discount retailer), Best Buy (the largest electronics retailer), and Amazon (the emerging online retailer).

Similarly, the key players looking to fill the void left by Sports Authority are mass discount retailers Walmart, Target and Kohl’s, Dick’s Sporting Goods, which is the leading sporting goods retailer, and Amazon, which is now the dominant online retailer. All have the pricing, selection, and Millennial-desired omni-channel capabilities to avoid the pitfalls that doomed Sports Authority.

Where Do Customers Go from Here?

When customers were asked what they purchased from Sports Authority, the top product categories were athletic apparel (64%), footwear (48%) and sports equipment (45%). They were followed by sports team apparel (19%), outdoor gear (16%) and fitness items (15%).

Regardless of product category, the largest percentage of these customers (68%) will now go to other sporting goods stores such as Dick’s Sporting Goods, Academy Sports, and Cabella’s. When asked to choose just one shopping destination, Dick’s Sporting Goods, chosen by 58% of respondents, was the overwhelming winner.

This data is supported by InfoScout’s analysis of actual purchase behavior, which shows Dick’s as the most frequently shopped competitor of Sports Authority. Nearly half (46%) of Sports Authority customers will shop at Amazon, the second highest ranked retailer. Only 37% will go to mass retailers such as Walmart, Target and Kohl’s.

sports authority closing sign

Fifty-three percent of survey respondents completely or somewhat agreed with the following statement: “In about the next five years, there will be no sporting goods retail store locations left because anything you need you can just buy on the internet.” Although we don’t know how accurate consumer crystal balls are, sporting goods product categories are ripe for channel disruption.

For example, brands such as Nike are benefiting from direct-to-consumer strategies. Although Sports Authority customers are or will be shopping at Target.com (40%), Walmart.com (32%) and DicksSportingGoods.com (30%), many are also shopping at brand sites such as Nike.com (36%), UnderArmour.com (20%), Adidas.com (11%) and Lululemon.com (5%).

Customers know that they can go directly to the brand. Strong brands such as Nike have created destinations for customers, both online and in-store, and are looking to rely less upon mass retail distribution channels.

Loyals, Occasionals and Millennials

Our research found that the most loyal Sports Authority customers, those who shopped at Sports Authority at least five times in the past year, are likely to go to retailers such as Dick’s Sporting Goods and Academy Sports.

Occasional customers, those who shopped at Sports Authority fewer than five times in the past year, are shifting more spend online, making Amazon the winner for this group. However, “occasionals” are spending 6% less overall, while spending among “loyals” is down just 1%.

Digging deeper into data related to the all-important Millennials, a group that Sports Authority failed to win, our research shows that Millennial loyals are spending significantly more (23%) at both Amazon and sporting goods stores. The largest increases are at Amazon (8%).

Millennial occasionals are spending 6% less overall, but 5% more at Amazon. As a result, brick-and-mortar retailers should be asking two important questions. First, how can we capture a greater share of Millennials who were occasional Sports Authority shoppers? Second, how can we convert those Millennial occasionals into loyals?

The Final Verdict

The most loyal sporting goods shoppers value the ability to find specific items and the expertise that a specialty retailer can provide. As a result, retailers like Dick’s Sporting Goods and Academy Sports, with their established store footprints, fair pricing and ample selection, are well-positioned to benefit from Sports Authority’s loyal customers.

For more generalized needs, such as apparel and footwear, online channels are likely to continue to grow and thrive. Millennials are headed in this direction. Brick-and-mortar retailers need to deliver a consistently superior shopping experience across all channels to maintain in-store sales and avoid losing online sales to Amazon and brand sites.

Sixty-one percent of survey respondents are sad about the closing of Sports Authority. Thirty-six percent don’t care. Three percent are actually happy about it. However, all of them need alternatives. Some have already found them.

Retailers need to take a hard look at InfoScout data, assess their strategies, bring their “A” game to avoid the same fate as Sports Authority, and successfully adapt to the evolving demands and behaviors of the end consumer.

InfoScout uses proprietary technology and targeted surveys to provide valuable insights into shopper behavior, purchasing decisions and industry trends. Contact us to schedule a free demo and learn how InfoScout can help you build revenue and enhance your brand.

InfoScout is one of America’s Top 100 Fastest Growing Companies

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3 years, 3600% growth.  As you might imagine, a lot of things have to go right to experience the kind of growth that landed InfoScout at 84th among this year’s Inc. 5000.

The first among the dominoes to align for InfoScout was a large market of consumer goods and retailers, distraught by a lack of innovation among the incumbent consumer panel providers for nearly 30 years.  These clients already knew that there had to be a better way to understand the drivers of change in retail sales and market share, and they were just waiting for a disruptive start-up like InfoScout to come along.

Second, was a sea-change of technological advancements including more powerful smartphones, cloud computing, computer vision, crowdsourcing, and machine learning – all of which were necessary for InfoScout’s approach to work.

Next, we had to assemble an engineering team capable of harnessing all of these technologies to solve a seemingly endless series of challenges in a unified way. My CTO and co-founder, Jon Brelig, built a team that would engineer the diverse components necessary for success, including a portfolio of consumer mobile apps, a scalable transcription pipeline, and a SaaS analytics platform to derive insights from the data. And what better place to build this team than San Francisco – the epicenter of tech innovation.

Fortunately, key leaders at Procter & Gamble and Unilever were willing to bet on our nascent technology back in 2012 – before we’d even launched our first product – or we wouldn’t have been eligible for the 2016 Inc. 5000 list.  We must have done something right, because in every year since, our growth has been fueled more through deeper relationships with existing customers than by adding new clients.  The tremendous revenue growth we’ve seen comes entirely from our customers – a fact we don’t take lightly, as it only raises the bar in terms of the value we must deliver in exchange.

To rise to that occasion, we’ve recently benefitted from a series of partnerships that enable us to deliver new ways of measuring the true incrementality and ROI of advertising campaigns, retail promotions, new product launches, and brand building. With their help we hope to finally render this adage irrelevant among consumer brands: “I know that 50% of my marketing is working – I just don’t know which half.”

Finally, for all of the amazing technology behind InfoScout, we know that we could not achieve nor continue this growth without a great team of people who continuously find clever solutions to complex problems, who focus on their collective impact, and who strive to delight our customers in every interaction. Thank you, Team InfoScout!

(P.S. – Special thanks to Ajay Agarwal and Indy Guha of Bain Capital Ventures, David Frankel of Founder Collective, and Andre Gharakhanian of Silicon Legal Strategy.  You’ve been great partners at every step along the way.)

tenthavenue’s S2B launches BuyPoint in partnership with InfoScout

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Originally published on tenthavenue.

 

(NEW YORK, NY – April 13, 2016) – tenthavenue’s shopper agency S2B announced today that it has launched “BuyPoint”, a new shopper content and media tool that fuses purchase data with in-store planning intelligence to enable marketers to optimize in-store content and placements towards improved sales and ROI.

 

The new tool, powered by purchase panel and survey data from consumer insights company InfoScout, enables marketers to develop optimal in-store media plans informed by a combination of shopper profiles, purchase behavior, surveys and store profiles.  The purchase panel data combined with actual shopper surveys is used to clarify the ‘who, how and why’ people are buying today. BuyPoint then overlays the shopper purchase data with store profile and historical performance data from S2B’s proprietary Retail Destination Directory to identify the most effective media placements at the store level, delivering sales and ROI optimization into the hands of shopper marketers quicker than ever before.

 

Ann McGrath, Group Director, S2B said:  “BuyPoint is designed to bring to market greater accountability, insight into the effectiveness of in-store messaging and media and, most importantly, improved performance.”

 

“As the largest agency buyer of third party in-store media in the United States today”, said Michael Lieberman, COO of tenthavenue North America, “S2B’s aim is to model the highest return on in-store investment for our clients and develop a robust audience intelligence that will continue to feed into messaging and placement strategy.”

 

Jared Schrieber, CEO of InfoScout said, “Brands deserve more from agencies than impressions, clicks and aggregate sales metrics as proxy measures of ROI from their marketing spend. InfoScout is proud to be a part of tenthavenue’s industry leading efforts to provide a true measure of ROI from their execution by observing changes in purchase behavior among the specific shoppers who were exposed versus those left unexposed.”

Two client launches are currently underway.

 

About S2B:

S2B (Shopper2Buyer) is dedicated to planning and buying communications to most effectively reach shoppers in the right environments along their omnichannel journeys.

S2B leverages rich shopping data to drive proprietary insights and inform the marketing plan that encompasses all relevant media points along the shopper journey from “pre-trip” (out of store) to trip (in-store/eCommerce) and post-trip (advocacy and repeat), ultimately closing the sale.

Using proprietary technology such as S2B’s Retail Destination Directory that informs store-level planning across multiple classes of trade, S2B delivers plans for national, market- and retailer-specific requests based on thorough consideration of in-store media placement and opportunities within each individual location.

 

About InfoScout:

InfoScout helps brands and retailers grow via next generation consumer insights derived from America’s largest purchase panel. Through its portfolio of proprietary mobile apps, InfoScout captures nearly 1 out of every 500 shopping trips made by a representative sample of American shoppers. These shoppers also complete in-the-moment surveys to more fully explain the ‘why behind the buy.’ With more than 100 million brick-and-mortar and ecommerce receipts captured annually, InfoScout has rapidly become a primary source of real-time, omnichannel behavioral insights for industry leaders such as P&G, Unilever, PepsiCo, Intel, and Electronic Arts.

Games Trump Console Sales this Black Friday

Given existing gaming consoles have been available on the shelf for over two years, it should be of no surprise that consoles took a back seat to game sales this Black Friday season.  Once again, when consoles did sell retailers offered game+console bundle deals to lure consumers. The top console bundle pick this year was the Xbox One 500gb with Gears of War, which Target discounted to $299 (down from $350) and threw in a $60 gift card.

While not a top dollar mover, game memberships were popular this season thanks to major discounts from brick & mortar retailers – Walmart offered a 3 month membership to Xbox Live for $12.50 (down from $25) and PlayStation Plus for $10 (down from $18).

Black Friday Gaming Consoles Market Share

 

The recent release of Call of Duty: Black Ops 3 made it a hot ticket on Friday, capturing almost 10% of all game dollars. Walmart helped its cause by slashing the PS4 & Xbox game to $49 (down from $59) and Xbox 360 game for $29 (down from $49).

Black Friday 2015 Top Games

 

Update – 2015-11-30

Due to popular demand, we’ve augmented the post to include a breakdown by major gaming console.

At Target and Walmart, the Xbox One + Gears of War bundle barely outsold its rival PS4 + Uncharted Bundle. Yet, strong PS4 sales at Amazon.com and other retailers were enough to edge out the Xbox One for top sales this Black Friday season.

 

Console Sales Breakdown

 

 

About the Data

More than 300,000 Americans snap pictures of their everyday shopping receipts via InfoScout’s mobile apps: Shoparoo, Receipt Hog and Receipt Lottery. The first 250,000 receipts reported from shopping trips on Thanksgiving night and Black Friday were analyzed to support the real-time insights above. For further information, please contact press@infoscoutinc.com.

Black Friday’s Top Sellers by Retailer – Did Apple’s iPad ‘throw in the towel’ against the Amazon Fire?

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After the Apple iPad dominated Black Friday in 2013 and 2014, most pundits predicted another strong holiday season for the tablet. Although the iPad remains near the top of the charts as a best seller once again in 2015, InfoScout’s early read on the top items this year favors ‘throws’, ‘towels’ and the Amazon Fire tablet.

 

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* After $200 manufacturer rebate

 

About the Data
More than 300,000 Americans snap pictures of their everyday shopping receipts via InfoScout’s mobile apps: Shoparoo, Receipt Hog and Receipt Lottery. The first 150,000 receipts (151,337 to be exact) reported on Thanksgiving night and Black Friday were analyzed to provide a quick read on this year’s hottest items based on unit sales and dollar sales for each major retailer.

 

BlackFriday2015_BeatsByDreBanner@2x

 

For further information, please contact press@infoscoutinc.com