First Read on Black Thursday’s Top Sellers

With many stores opening for business before most of us could even finish our plate of Thanksgiving turkey, the unofficial start to the holiday shopping season is officially underway… a lot earlier this year. With retailers no longer waiting until the traditional Black Friday to begin their doorbuster sales, Black Thursday (also dubbed “Grey Thursday”) is inarguably becoming the new norm among retailers anxious to draw customers in early. Shoppers flooded the aisles of Walmart at 6PM on the dot to get their hands on some of the hottest deals, and this data is coming in hot here at InfoScout’s San Francisco headquarters. Here’s a very early look at three major retailers’ top selling items on Black Thursday:




Data collected from the first 5,000 Walmart receipts, 1,000 Target receipts, and 300 Amazon receipts submitted by InfoScout Panelists on ‘Black Thursday’ (Thanksgiving Day).

Jon Brelig

Jon Brelig


Jon is the co-founder and CTO at InfoScout. Prior to InfoScout, Jon was the founder and CEO of both (acquired by Vail Resorts) and FantasyBook (acquired by Citizen Sports and later Yahoo!). When not in front of his laptop, Jon enjoys exploring the coffee shops of SF, hitting the slopes of Tahoe, or taking his bike for a ride in the Marin headlands.