Black Friday’s Top Sellers by Retailer – Did Apple’s iPad ‘throw in the towel’ against the Amazon Fire?


After the Apple iPad dominated Black Friday in 2013 and 2014, most pundits predicted another strong holiday season for the tablet. Although the iPad remains near the top of the charts as a best seller once again in 2015, InfoScout’s early read on the top items this year favors ‘throws’, ‘towels’ and the Amazon Fire tablet.


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About the Data
More than 300,000 Americans snap pictures of their everyday shopping receipts via InfoScout’s mobile apps: Shoparoo, Receipt Hog and Receipt Lottery. The first 150,000 receipts (151,337 to be exact) reported on Thanksgiving night and Black Friday were analyzed to provide a quick read on this year’s hottest items based on unit sales and dollar sales for each major retailer.




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Jared Schrieber

Jared Schrieber

Founder & CEO

Jared is a recognized expert in the field of retail data analytics after shaping how over 500 consumer goods companies leverage retail point-of-sale data. Prior to co-founding InfoScout, Jared led product, professional services, customer operations, & business development for Retail Solutions. Jared’s storied past includes a few hacks at MIT, co-founding the Pat Tillman Foundation, throwing the javelin & playing Australian Rules Football.