Black Friday Console War

Which gaming console took over living rooms this Black Friday… the newly hyped PS4, Xbox One, or Wii U? Or, would the incumbent PS3, Xbox 360, and Nintendo Wii consoles hold their ground?

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Both Xbox consoles dominated sales on Friday, jointly accounting for 61% of the console market. Their success can be largely attributed to limited availability of the PS4 in addition to Walmart discounting the Xbox 360 down to $99 for Black Friday.

The majority of console consumers were in the giving mood on Friday as 80% purchased the item as a gift, though 10% of those admitted it would likely get pulled out from under the tree before Christmas.

Of users that purchased a console, 85% reported they plan to purchase 2+ video games during the holiday period. In fact, consumer spending on console games surpassed spending on consoles themselves this Black Friday.

Black Friday - Top Games
Here’s what consumers had to say about the gaming consoles…

PlayStation 4

“Too much hype when Sony doesn’t produce enough”

“Expensive. Games are expensive.”

“It’s too high tech none if the older ps games will work with it and everything is way to expensive I think it’s more for the adults.”

“My oldest child wanted a playstation I have no opinion.”

Xbox One

“It’s the only system that has the game my kids want. I’m not happy about it.”

“Waiting to see the first ‘Must have game'”

Xbox 360

“I think its a great system, with the Kinect, the family can get up and move around”

Nintendo Wii

“Fun for kids and families. Love the old school games that you can download”

“Older technology, so less expensive”

 
Data methodology:
Of over 102k shopping receipts tracked by InfoScout on Black Friday, slightly over 1,500 included purchases of a gaming console or console game. The data includes purchases at all major retailers carrying electronics including Walmart, Target, Best Buy, GameStop, RadioShack, and others. For more information related to our data and panel representation, visit our data page.

Jon Brelig

Jon Brelig

CTO/Co-Founder

Jon is the co-founder and CTO at InfoScout. Prior to InfoScout, Jon was the founder and CEO of both SkiReport.com (acquired by Vail Resorts) and FantasyBook (acquired by Citizen Sports and later Yahoo!). When not in front of his laptop, Jon enjoys exploring the coffee shops of SF, hitting the slopes of Tahoe, or taking his bike for a ride in the Marin headlands.