Target Boycotters: More Bark Than Bite?

  On August 7, Target announced that it would be removing gender-based labels in the Toy, Home, and Entertainment departments of their stores, and Americans were quick to blow up their favorite social media channels with statements of support or anger. If …

Apple Pay Adoption Losing Steam

Earlier this year, InfoScout teamed up with PYMNTS to begin tracking the adoption of Apple Pay.  At last week’s Retail Reinvention conference in Chicago, CEO Jared Schrieber shared why Apple executives should be concerned. First, consider the changing profile of shoppers capable of completing an Apple Pay …

InfoScout Turning Heads for Effective Big Data Management

We do shopper insights pretty darn well at InfoScout, and our clients love the way our real-time capability gives them visibility into today’s purchase data today. With over 225K active panelists, InfoScout collects data from more than 150K shopping trips daily. That’s about 15X the amount of …

Apple Pay: What’s to Blame for the Slow Adoption?

  At PYMNTS.com Innovation Project 2015, InfoScout shared heavily-anticipated findings from our Apple Pay Adoption Tracker survey.  Why have shoppers been slow to switch from traditional payment methods? What are Apply Pay adopters saying about their experiences? Discover the data that …