InfoScout Debuts at #31 on Deloitte Technology Fast 500!

deloitte-technology-fast-500The InfoScout team is proud to announce another industry award: #31 on the Deloitte Technology Fast 500™ list! InfoScout earned a place on this prestigious list by growing revenues by 3,507% (!) over a three-year period. The full list of winners, along with their rankings, was revealed at an awards reception on November 15, 2016 in Silicon Valley. This is InfoScout’s first year on the list.

Deloitte’s Technology Fast 500 provides a ranking of the fastest growing technology, media, telecommunications, life sciences and energy tech companies – both public and private – in North America. Technology Fast 500 award winners are selected based on percentage fiscal year revenue growth from 2012 to 2015.

Predicting Election 2016: Hear from InfoScout’s CEO and other Market Research Leaders

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From our friends at Greenbook and The ARF:

Almost everyone failed to predict the outcome of the 2016 U.S. election, and the winner came as a shock to pollsters, the media, as well as people in the U.S. and around the world. How did we get it so wrong, and what does this mean for marketing and insights?

On November 29 we’ll explore this very topic in Predicting Election 2016: What Worked, What Didn’t and the Implications for Marketing & Insights, brought to you by The ARF and GreenBook. The event will take place from 8:30am to 11:00am Eastern time. The event is free for the ARF and GreenBook communities. You are welcome to attend in person or virtually.

During this event, we won’t rehash the polls or outcome of the election, but rather explore the implications of this polling failure for commercial research and analytics on the things that are important to our industry: trust in research (especially surveys!), new tools and techniques, predicting and modeling behavior or trends, implicit vs. explicit data sources, the application of cognitive and behavioral psychology, and more.

Hear from speakers like:

  • Tom Anderson – Founder, OdinText
  • Chris Bacon – EVP, Research & Innovation: Global Research, Quality & Innovation, The ARF
  • Rick Bruner – VP, Research & Analytics, Viant Inc.
  • Melanie Courtright – EVP, Global Client Services, Research Now
  • Lenny Murphy – Executive Editor & Producer, GreenBook
  • Dr. Aaron Reid – Founder & Chief Behavioral Scientist, Sentient Decision Science, Inc.
  • Jared Schrieber – Co-Founder & CEO, InfoScout
  • Taylor Schreiner – VP, Research, TubeMogul
  • Cliff Young – President, Ipsos Public Affairs

Register here for the event (virtual or in-person). We hope to see you there!

2016 Holiday Shopping Trends & Predictions, Part 2

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In the run-up to Black Friday, InfoScout’s team of researchers has been examining holiday shopping trends and has developed a number of predictions. Part 1 of our two-part blog series ran yesterday; today we share Part 2.

Our predictions for the 2016 holiday season include:

Any growth in year-over-year holiday sales will be won by Amazon – for all other retailers, the shopping season will be a zero-sum game.

Last year, the No. 1 “first stop” for Black Friday shoppers was Walmart — but running a close second was Amazon, as shoppers preferred to enjoy the leisure of shopping from home, rather than brave the crowds. InfoScout expects that trend to accelerate in 2016.

“Amazon’s share of holiday sales will grow by double digits again this year,” Schrieber said. “In fact, we expect Amazon to account for virtually all growth in retail sales, while others fight over their share of the rest of the pie.”

Voice products like Amazon Echo will have a breakthrough holiday season.

InfoScout predicts 2016 will be the Year of Voice for holiday shoppers, as products like Amazon Echo, Google Home and others in the “smart speaker” category gain awareness and rapid adoption.

“Last year was a huge win for the Amazon Fire, which dethroned the iPad as the top-selling tablet on Amazon during the holiday season. This year promises to be even bigger for the Amazon Echo; we predict it will be among the season’s hottest products,” Schrieber said.

Use of “click and collect” among shoppers will more than double.

“Click and collect” services enable people to shop online and then pick up the items at the store, giving shoppers the ability to avoid long checkout lines and shipping fees. InfoScout expects usage of “click and collect” to spike dramatically this year.

“An InfoScout survey earlier this year showed that only 34.6 percent of shoppers had used ‘click and collect’ — but of those shoppers who used it during the 2015 holiday season, a full 95 percent plan to use it again in 2016. That suggests rapid adoption is on the way,” Schrieber said.

It will be another difficult holiday season for mobile payments.

Apple Pay had a disappointing season in 2015, being used in only 2.7 percent of eligible transactions. That was down from 4.9 percent in 2014. InfoScout predicts 2016 will be even tougher for Apple Pay — especially now that top retailers including Walmart and Kohl’s have introduced their own mobile payment options.

“The challenge for mobile payment options is that shoppers don’t find them any easier or more convenient to use than credit or debit cards. Until that changes, adoption will fail to cross the chasm,” Schrieber said.

Throughout the 2016 holiday shopping season, InfoScout’s team of researchers will be analyzing real-time data from millions of omnichannel shopping trips. This data is mapped to shopper profile data, instantly triggered surveys and more to provide the richest set of shopper insights available.

Business and consumer news media interested in specific holiday shopping data and trends may send inquiries to infoscout@ideagrove.com.

2016 Holiday Shopping Trends & Predictions, Part 1

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In the run-up to Black Friday, InfoScout’s team of researchers has been examining holiday shopping trends and has developed a number of predictions for the 2016 season. Here are some things to look out for in the weeks ahead:

Super Saturday is on track to overtake Black Friday as the No. 1 shopping day of the season.

Despite retailers’ best efforts to pull holiday shopping ahead of Black Friday, consumer procrastination is actually pulling trips later into December. Super Saturday (Dec. 17) —the last Saturday before the Christmas weekend — looks to continue its recent trend of stealing share of trips from Black Friday. In 2015, Super Saturday saw 12% more trips than the prior year, while Black Friday trips remained flat.

“Black Friday has become an increasingly artificial phenomenon, driven as much by retailer promotion as by its date on the calendar,” said Jared Schrieber, InfoScout’s co-founder and CEO. “Super Saturday, by contrast, offers a more practical reason for primacy in shopping trips — it’s the last weekend to shop before the holiday.”

Being a consumer’s “first stop” is more important than ever.

A smaller concentration of sales on Black Friday means shoppers will tend to complete their trips earlier — which makes the importance of being a shopper’s first stop greater than ever. Last year, for example, InfoScout data showed that shoppers who made Walmart their first stop on Black Friday spent nearly twice as much there as those who made it their second stop. Virtually every retailer achieves a substantial “first stop” benefit (on average, an 18 percent basket size increase).

“Last year, 74 percent of Black Friday shoppers went to more than one store, and many of those went to a third and fourth,” said Schrieber. “On the other end of the spectrum, 38 percent of shoppers who went to Walmart first did not go to any other store on Black Friday. We expect the trend toward visiting fewer stores to accelerate — which makes attracting customers to your store first critically important.”

For TV buyers, it’s all about price and size in 2016, not 4K resolution or other fancy features.

InfoScout’s recent survey of 840 recent TV buyers showed that just one in five TV buyers — 21 percent — purchase the brand they intended to purchase when they walk into the store. The rest either don’t have a specific brand in mind, or change their mind after they enter the store. What’s more, product features, such as 4K resolution or Smart TV functionality, are not the differentiators brands would like them to be. Only 26 percent of TV shoppers chose a specific brand because of product features.

“When we are expecting 55-inch 4K TVs to be sold for as low as $315 on Black Friday, are consumers really buying these TVs because they have 4K resolution? Our data suggests they will be buying them because they fit their wall and their wallet,” says Bob Goodwin, InfoScout’s practice leader for consumer technology.

Look for “2016 Holiday Shopping Trends & Predictions, Part 2” on our blog tomorrow.

Throughout the 2016 holiday shopping season, InfoScout’s team of researchers will be analyzing real-time data from millions of omnichannel shopping trips. This data is mapped to shopper profile data, instantly triggered surveys and more to provide the richest set of shopper insights available.

Business and consumer news media interested in specific holiday shopping data and trends may send inquiries to infoscout@ideagrove.com.

InfoScout is the Fastest Growing Private Company in the Bay Area!

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Because InfoScout gives retailers data they can’t get otherwise, it’s the fastest growing company in the Bay Area

InfoScout has been ranked #1 by the San Francisco Business Times on the 25th annual Fastest Growing Private Companies in the Bay Area list, an exclusive ranking of the region’s fastest growing private companies; one of the most important segments of the local economy. The winners and rankings were unveiled at an awards gala on October 13, 2016 at the Four Seasons San Francisco. This is InfoScout’s first year on the list.2016-sfbt-fast-private-logo-vertical-digital-small

The companies on this year’s list ranked between 58.9 percent and 2,786.5 percent growth (InfoScout!). Companies are ranked by percentage of revenue growth increase between 2013 and 2015. They were required to have at least $200,000 in revenue in 2013 and be privately held and headquartered in the counties covered by the Business Times — San Francisco, Alameda, San Mateo, Contra Costa, Marin, plus Palo Alto.