Shopper Insights In Action

I just attended the Shopper Insights in Action conference in Chicago and thought I’d share a few takeaways from what was one of the best conferences I’ve been to in a long time. My single biggest observation from the event …

Rethinking Advertising Effectiveness

As marketing becomes more digital, social & mobile, brands are rapidly shifting their spend to close the $100B gap between traditional channels and these new media where consumers spend their time.  Although many new tools help make sense of these …

The Usual Suspects

One of my all-time favorite movies is The Usual Suspects starring Kevin Spacey.   In the movie, his character turns out to be the mastermind behind a magnificent heist, yet the investigators let him go because they mistakenly assumed that he simply couldn’t …

InfoScout: Stealth No More!

Hello world!  We’re InfoScout and we make brands better marketers! Since our founding exactly one-year ago, we’ve been quietly focused on establishing the world’s largest and richest source of household purchase data by item across all retailers of fast-moving consumer goods.   Beyond …