Apple dominates sales at Target on Black Friday


  • Apple products account for 22% of Target’s early sales on Black Friday!
  • iPads alone account for 18% of Target’s sales, 10x the sales of all Android tablets combined.
  • Top 30 products sold at Target on Black Friday are electronic devices.


Data collected from first 3,000 Target Black Friday shopping receipts submitted by InfoScout panelists.


Jared Schrieber

Jared Schrieber

Founder & CEO

Jared is a recognized expert in the field of retail data analytics after shaping how over 500 consumer goods companies leverage retail point-of-sale data. Prior to co-founding InfoScout, Jared led product, professional services, customer operations, & business development for Retail Solutions. Jared’s storied past includes a few hacks at MIT, co-founding the Pat Tillman Foundation, throwing the javelin & playing Australian Rules Football.